Text-to-Screen Ratio: The Rum Diary Trailer

September 3, 2011

Long-time readers of this blog will remember that a couple of years back, I wrote a review of the Hunter S. Thompson novel “The Rum Diary,” a novel originally started by the famed gonzo journalist in 1959 and published almost 40 years later. At the time I showered it with a great deal of praise, comparing it favorably to early Hemingway and Fitzgerald, and it’s aged quite well over time. It paints a vivid portrait of the city of San Juan, is full of stories of drinking and journalism (the latter almost always affected by the former) and generally sits on all of my reading pleasure zones.

My enjoyment of the book has been tempered somewhat in recent years however, by the fact that a film adaptation has been lingering in development hell since before Thompson’s death – at one point becoming so gnarled that the Doctor himself termed the project a “waterhead fuckaround.” Nick Nolte, Benicio del Toro and Josh Hartnett all were signed at various points, but dropped off as the film went through multiple rewrites and two producers. Over time, this film has taken on the reputation of a Duke Nukem Forever or Daikatana to me, the project that seemed to have promise but lingered so long that all anticipation had long since atrophied to a stub capable of feeling only echoes of its previous joy.

The last time it came up in the news – around the same time as another Hunter S. Thompson project, the feature article “Prisoner of Denver,” had been optioned as a film – it came up the film was supposed to come out in September of 2010. That obviously did not happen, but I wasn’t expecting it to given the years of disappointment. At the time, I said something along the lines of: “I’m an eternal cynic on this film making it to the big screen, given that two incarnations were killed in development, but it’s more concrete than anything I’ve heard in years. Show me a trailer, then we’ll talk more.”

Well? They’ve finally shown me a trailer:

So let’s talk more. Leaving aside the fact that there’s still no date given for release beyond the vague promise of “this year,” I’d say that the trailer hasn’t restored my anticipation completely but it does make me feel much better about the finished product. The atmosphere of the trailer captures the vibrancy of San Juan life which made the book such a vivid read, and also presents the right scenes: news rooms, carnival, ratty apartments, parties with big money. There’s a few more hallucinatory aspects (likely to appeal to the Fear and Loathing audience) than expected, but that can’t be faulted as “The Rum Diary” novel was full of moments of borderline madness via late-night rum binges.

Cast-wise, I can’t find too much to dock it for at first glance, mostly because in all its versions the film has retained Johnny Depp playing the Thompson doppelganger Paul Kemp. Between the Fear and Loathing in Las Vegas film and readings in the Gonzo documentary, Depp has a grasp of Thompson’s voice honed through a long-time friendship, and there’s no other man* I trust to play the Doctor or his alter egos. On the topic of extras, Amber Heard (soon to appear on NBC as the female lead of The Playboy Club) certainly seems to have the sultriness and raw appeal that Chenault exuded in the novel, Giovanni Ribisi and Michael Rispoli have the degenerate scruffiness of Moberg and Salas respectively and the always dependable Aaron Eckhardt looks the part of consummate fixer Sanderson.

*Apologies to Bill Murray, but Where the Buffalo Roam has not aged well at all.

It’s story-wise that I have some concerns though, as the tone of the trailer appears to be going for something more overtly adventurous than the source material. It seems to have an almost caper-like atmosphere, putting Kemp and the San Juan Star staff in a position to bring down the real estate deals of Sanderson and his cronies, rather than the sense of pending disaster and near-existential crisis the book centered around. And of course, the omission of Dr. Gonzo-esque Fritz Yeamon is a decision whose impact is impossible to predict – reportedly he wasn’t in Thompson’s original draft of the book, but he was such a vibrant, destructive force in the finished product that absence will color everything.

But of course, you cannot judge the film based on the snippets of the trailer, so I’ll say in summary that it makes the film look very entertaining with at least some grasp on the source material, and I’m certainly going to be first in line to see this when it eventually premieres. And as to that premiere, I’ll quote the Doctor’s own words as to its continual delay: “If you don’t Do Something QUICK you’re going to Destroy a very good idea. I’m in the mood to chop yr. fucking hands off.”

More on this story once we get an actual release date.